Bagged Coffee Review: Slate Coffee Roasters Gaturiri

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I recently went to Slate Coffee Roasters in Ballard (Seattle) to get a great cup of coffee while I was down there for the weekend. After deciding on the Ugandan, the barista informed me that it had SL-28 in it, usually known to be grown in Kenya. The atmosphere was great, packed yet inviting.

Before I left I found myself purchasing one of their 125 gram bags of a light roast from Kenya.

Fragrance/Aroma – 23 points
As I ground the coffee in my Hario Slim the smell of of sweet cherry began to permeate out. It was a very deep fragrance that I couldn’t quite put my nose on but drew me in like an addiction. As I began pouring the bloom a vanilla aroma wafted up taking me by surprise.

Flavor/Aftertaste/Acidity/Body/Balance – 25 points
There was a beautiful acidity within the cup witnessed by the semi-glaze on the top. As I took my first I was hit with an explosion of fruit. It tasted like a grapefruit that had been pressed out as much as it could with a hint of orange. The body was amazing, a explosion in the front that mellowed back leaving a nice coffee flavor in the mouth for a while.

Sweetness/Uniformity/Cleanliness – 24 points
The cup was very sweet and there was no need to add sugar (who does that anyway?). All the way through the last sip the cup stayed nearly perfect which allowed for a very clean cup in the end. The liquid was thick which allowed for the sweetness of the cup to be even more pronounced.

Packaging – 23 points
The packaging was some of the best I have seen. For starters the resealable pouch is a plus over conventional ties. The possibility of a one way valve comes in mind but I don’t think that the coffee is sitting long enough on people’s counters to need degassing. The roast date a origin are prominently displayed on the bag noting that it is indeed fresh. On the back of the back, the farm and varietal information is displayed (SL-28, SL 34 Barich, 1600+ meters, washed, raised beds for the Kenyan). The piece de resistance is the description of the farms at the bottom. It is a paragraph long and gives insight into who produced the coffee.

TOTAL- 95 points

Digital Marketing Will Change Your Life

When I first signed up for digital marketing I thought it was nothing more than managing a company’s Facebook, Twitter, and other social media channels, but as I sat down for class that initial Tuesday I learned that it was much more. Digital marketing is a belief devoted to using statistical data in order to provide feedback on how to better run a website, create better content, and to get more conversions.

As I read back on why I initially took this class, I believe that I have accomplished what I set out to. I wanted to have a better understanding of the emerging trend of digital marketing which I accomplished many times over through reading the digital marketing news and the history of how we ended up at this point. I now know that businesses see such potential in our generation because of our ability to learn quickly and adapt to the ever changing nature of digital marketing. To show this I have even become Google Analytics Certified as well as HootSuite Certified.

Google, Analytics, Certification, Certificate, Bing, hootsuite

HootSuite Certified Professional

The most important thing that I have learned in this class is to be relevant. In order to do so you must produce content that relates to the target market as well as make that content have virility built in. Creating content that is great doesn’t get your message across if no one sees it, it needs to be shared, commented on, liked, and liked again.
Creating content that people want to view rather than happen to view is a big part of digital marketing. By generating inbound tactics such as newsletters, videos, and blogs you are able to humanize the marketing experience. Great inbound marketing must not feel like you are selling a product because you shouldn’t be, you should be selling the experience and community that your product creates.

A topic that is talked about non-stop by companies trying to gain recognition is improving SEO (Search Engine Optimization). This can be achieved through Meta tags, keywords, your site header, traffic, natural links and most importantly valuable content. With new algorithms coming out all the time for Facebook, Google, Bing and Yahoo the most beneficial and growing area of SEO is constantly producing great content. Before a site with the words “best dentist in town” pasted over and over would rank over many other sites, but with these new crawlers they are able to recognize the good content from the bad. Not only that but who wants to share a site that is static and doesn’t actually relate to what your searching. Here is a list of what people searched and happened to find my site.

SEO, Google, Bing, Yahoo, Search Engine Optmization

As you can see I am quite possible the last person someone looking for those terms was looking for but because I had keywords and meta tags those people were bettter able to find this blog. On the other hand a lot of my blog titles were close to the exact words used to search another factor in how your site will rank when compared to other sites without a relatable titles.

Closing out I would like to leave you once again stressing what I think to be the most important thing to keep in mind when digitally marketing you or your company – Produce relatable content driven information/blog posts/status updates/tweets/etc. with virility built in. You may not hit it out of the park initially but if you keep at it your sure to gain a loyal following that are interested in what is being said.

Stats, SEO, Content Marketing, Digital Marketing, Coffee

My average word count was around 600 words per post.

“Oh Myyy” George Takei Takes Aim at Facebook

Dancing with the Stars, Shark Tank, Mark Cuban

Last August George Takei and Mark Cuban took target at Facebook over why some posts reach certain users and others do not. Facebook seems to be making it harder and harder to self-promote without the use of paid advertising. When a non-average user, such as George Takei wants to post something to his followers/friends, he will only reach a certain amount of users. Alienating thousands of others who might have been interested.

Facebook, Like,

Mark Cuban has expressed further sentiment toward Facebook, noting that he would have to pay a few thousand dollars just to let half of the Mavericks fans see his message. We all saw the commotion when Facebook was thinking about going public. How would they compete? What do they sell? How will they make money? Then advertisements started appearing all over news feeds and now our feeds tend to be spilling over with advertisements. The algorithms that dictate what shows up and what doesn’t have become so enhanced that most people don’t get the organic posts from companies or pages because not enough people interact with the companies page on a habitual level.
Last August George Takei and Mark Cuban took target at Facebook over why some posts reach certain users and others do not. Facebook seems to be making it harder and harder to self-promote without the use of paid advertising. When a non-average user, such as George Takei wants to post something to his followers/friends, he will only reach a certain amount of users. Alienating thousands of others who might have been interested.

For the most part Mark Cuban is right, someone shouldn’t have to pay to reach their followers/friends. But a person shouldn’t have that many followers/friends, and unless their name is their business, reaching all of the followers wouldn’t be a problem. Problem is that for many celebrities their name is their business, and as the saying goes: “Money – without it you’d be losing my respect”.

For the most part it seems to be like throwing a message in bottle off an island. You write it and send it out there, not knowing who it will reach but knowing that it will reach someone. And if you really want to toe that message behind a plane over all the islands you’re going to have to pay.

So what would you do if say your boss, or client said that next month “We need to improve our performance on Facebook. What should we do?” What would you tell her?

Facebook Edgerank, Social Media, Socail Marketing, Digital Marketing

First off, I would try to explain to her that there is no end all be all for social media. Just look through the past few blog post that I have done and you’ll see that there is a plethora of different touch points with consumers in the digital market place. Hell, I wrote an article detailing the death of Facebook (HERE). After I give her my spiel, and she still insists on using Facebook, I will detail how the use of ‘edge rank’ that had been used in the past has transformed into something much larger. First off those first three variable used (Affinity, Weight, Decay) have transformed into hundreds of different variable, each one exerting a different weight on what shows up. Facebook used to take just the past 50 interactions but now it takes the post types, relationships, click rate, share rate, etc.

The initial thing that we need to do is consistently post relevant sharable information with followers of the page. They need to include videos and pictures. A link will do, but text updates will be avoided. The focus of our page will be on quality because quality posts will result in more likes, more shares, and a higher rank on news feeds. Because of this we will also cut down on the amount of spam reports that the page gets, greatly improving our visibility of posts.